Welcome Speech

• Paruj Daorai, President of DAAT

Thailand Digital Advertising spend 2023: first half actual numbers, full-year forecast, and recent findings

• Rajsak Asawasupachai, Managing Director – IPG Mediabrands Digital / Matterkind and committee of DAAT
• Pacharee Permvongusawa, General Manager - Publicis Media and committee of DAAT
• Chanchai Pongsanan, Managing Director – Online Supply-side Management / Head of Performance Marketing, Dentsu Thailand and Committee of DAAT
• Dr.Arpapat Boonrod (Moderator), CEO, Kantar Thailand, Insights Division

How will AI impact Marketing in 2023

• Nattapon Muangtum, Founder of EverydayMarketing & Data-Driven Marketing Advisor 
• Pawat Ruangdejworachai, President & CEO of Media Intelligence Group
• Suthipa Panyamahasup, Chief Home & Personal Care and Health Care Officer of Osotspa
• Narin Yenthanakorn (Moderator), Founder of Gen-D Academy

Why the future of advertising starts with first party data

• Sean Liu, Go-to-Market Identity Lead, APAC, The Trade Desk
• David Sky, Director of Advertising Solutions, True Digital
• Harjyot Singh, Sector Lead, Media, Digital Transformation & Capabilities, PepsiCo APAC

The Battle for Shoppers'Mind and Money - How to fight for their attention and convert their demand to behavior

• Lalit Kanavivatchai, CSO, Publicis Groupe

DIQ Academy x DAAT Score

• Nathida Ratthanawut, Founder, Marketingoops.com & Digital IQ Academy
• Anan Teerabruranapong, Vice Executive Data & Innovation Director, Data First and Committee of DAAT

Lunch

Industry Trend and Update, evolution of martech that change the world by DAAT,MAAT,Martech Association

• Paruj Daorai, President of DAAT
• Dr.Tharaputh Charuvatana, Former President of Media Agency Association  of Thailand
• Jittipong loespradit, President of the Martech Association
• Thanawat Malabuppha, Honorary President and Advisor of Thailand E-Commerce Association
• Sorada Sonprasit (Moderator), CEO , Publics Groupe and Secretary of DAAT

Change or Die, The combination of 2 worlds marketing & technology, what skills we are looking for

• Nathida Ratthanawut, Founder, Marketingoops.com & Digital IQ Academy
• Chaweewan Kongchoksamai, Managing Director , RGB72 & CREATIVE TALK 
• Yaovanij Chaiyaporn , VP, Branding and Digital Marketing , Kept by krungsri 
• Chananya Lauhabandhu (Moderator), Founder and CMO at PAM Marketing Automation

How Customer Data Platform Empowers Brands with AI-driven Personalisation & Marketing Automation

• Serm Teck Choon, Co-Founder & CEO , Antsomi
• Russell Conrad, Founder and Managing Director , AIQ

How marketers are using marketing intelligence

• Jittipong Loespradit, President of the Martech Association

AI Machine Learning : Transforming Industries and Shaping the Future

• Jirayut Srupsrisopa, Founder and Group CEO, BitKub Capital Group Holding

AI co-piloting, the future of brands

• Andrew John Male, Client Partner , Publicis Sapient
• Chaolvalit Rattanakornkrisri, Director of Cloud Solutions, Microsoft (Thailand)
• Vibhu Harnvarakiat (Moderator), Head of Strategy,  Brilliant & Million

Networking  Party

Welcome Speech

• Paruj Daorai, President of DAAT

Thailand Digital Advertising spend 2023: first half actual numbers, full-year forecast, and recent findings (Live from main conference room)

• Rajsak Asawasupachai, Managing Director – IPG Mediabrands Digital / Matterkind and committee of DAAT
• Pacharee Permvongusawa, General Manager - Publicis Media and committee of DAAT
• Chanchai Pongsanan, Managing Director – Online Supply-side Management / Head of Performance Marketing, Dentsu Thailand and Committee of DAAT
• Dr.Arpapat Boonrod (Moderator), CEO, Kantar Thailand, Insights Division

What if AI worked on these award-winning works?

• Wuthisak Anarnkaporn, Founder of Factory01
• Park Wannasiri, Chief Creative Officer , Wunderman Thompson
• Sittipong Sirimaskasem (Moderator), CEO ,RGB72 & Crative Talk and Committee of DAAT

Generative AI in ADS Industry

• Pongpiti Phasukyud, Founder of Ad Addict

Creative คิด. AI ทำ

• Titipun Tubthong, Head of Creative at Brilliant & Million

Lunch

How AI can help Copy writer & Art director

• Tiabtawan Limjittrakorn, Creative Director, Rabbit's Tale

Driven Works From Cannes Lions 2023 ทำไมการคิดเพื่อแก้ปัญหาจะทรงพลังยิ่งกว่าในยุค AI

• Siwapark Jianwanalee, Editor , The Cloud

How to write unboring data-driven creative brief บรี๊ฟงานครีเอทีฟสมัยนี้ยังไงให้โดนใจคนคิด

• Chatree Chokmongkolsatian, Chief Strategy Officer , Ogilvy Thailand
• Supparat Thepparat, Executive Creative Director , Ogilvy Thailand

Utilize Generative AI for Advertising

• Surasak Lhuengusakul, Co-Founder and Director Planning&Idea , BrandBaker 

Blessing or Burden? : Generative AI in Advertising

• Dissara Udomdej, CEO and Founder,  Yell Advertising

Networking Party

Welcome Speech

• Paruj Daorai, President of DAAT

Thailand Digital Advertising spend 2023: first half actual numbers, full-year forecast, and recent findings (Live from main conference room)

• Rajsak Asawasupachai, Managing Director – IPG Mediabrands Digital / Matterkind and committee of DAAT
• Pacharee Permvongusawa, General Manager - Publicis Media and committee of DAAT
• Chanchai Pongsanan, Managing Director – Online Supply-side Management / Head of Performance Marketing, Dentsu Thailand and Committee of DAAT
• Dr.Arpapat Boonrod (Moderator), CEO, Kantar Thailand, Insights Division

Global Trend of CDP

• David Raab, CEO and Founder, CDP Institute

Harnessing the Power of MarTech: A Paradigm Shift in E-commerce and Influencer Marketing

• Punsak Limvatanayingyong, Country Manager - Thailand , Anymind Group
• Kosuke Sogo, CEO of AnyMind Group
• Umamon Siriluksanaporn, Vice President of Influencer Marketing, Digital Marketing,POKK
• Korakan Yamsattham, Deputy Head of D2C & EC Enablement, Affiliate Business

Unveiling the Hidden Stories: Extracting Actionable Insights from Data

• Dr. Unchalisa Taetragool , Professor, Computer Engineering, KMUTT and Advisor, Driven Point
• Wassamon Sivapornpun, Director, H+ Thailand (Hakuhodo International Thailand)

Lunch

Future of MarTech

•  Sitthinunt Pholvisutsak, CEO of Content Shifu

MarTech in Action: Real-world Insights and Lessons Learned from Marketing and Technology Integration

• Supaiboon Chumai, CTO, Modernform Group PLC
• Kantiya Damrihgul, Marketing Team Lead, Q-CHANG
• Pokkhet Ratchakitprakarn, Managing Director , Maxbit Digital Asset
• Chaiyapong Lapliengtrakul (Moderator), CEO, 3DS Interactive

AI-Powered Marketing: Leveraging Intelligent Tools for Enhanced Campaign Performance

• Choak Visavayodhin, Co-Founder, Debuz 

The Power of Immersive Brand Experiences: Transforming Consumer Engagement

• Aanant Sony, Chief Operating Officer, Wirtual
• Dr. Natee Theppot, President, Thai Metaverse Association and Founder, Blockmountain & Crypto City Connext
• Pongwud Praipaisankij, Secretary Thai Metaverse Association , Group CEO, Migroup CEO, The Bigbang Theory
• Warachaya Urupongsa [Moderator], Chief Digital Officer , MCFIVA (Thailand) and Committee of DAAT 

Success case of Social Commerce

• Sitthi Thiammekha, CTO, EX10
• Atchariya Darote, CEO, AIYA
• Navapatra Romfahthai, Business Consult Industry Lead : Retail & E-commerce, Line Thailand
• Eakchai Parichatikanon [Moderator], CEO, Winter Egency and Committee of DAAT 

Unlocking the Value of MarTech Analytics Tools

• Kla Tungsuwan, CEO , WiseSight
• Ukit Tangsubkul , Co-Founder ,RealSmart
• Carroll Kee, General Manager, SEA - Partner, Similarweb
• Anan Teerabruranapong [Moderator], Vice Executive Data & Innovation Director, Data First

Martech for Insight Intelligent

• Dr.Chalinee Hirano, Deputy Managing Director, Far East Fame Line DDB
• Kaseamsak Siriraksa, CEO Movf media group
• Nunthinee Sa-ardaium, Vice Executive Client Service Director, Data First

Networking Party

Welcome Speech

• Paruj Daorai, President of DAAT

Thailand Digital Advertising spend 2023: first half actual numbers, full-year forecast, and recent findings (Live from main conference room)

• Rajsak Asawasupachai, Managing Director – IPG Mediabrands Digital / Matterkind and committee of DAAT
• Pacharee Permvongusawa, General Manager - Publicis Media and committee of DAAT
• Chanchai Pongsanan, Managing Director – Online Supply-side Management / Head of Performance Marketing, Dentsu Thailand and Committee of DAAT
• Dr.Arpapat Boonrod (Moderator), CEO, Kantar Thailand, Insights Division

Retail Media Network and how it is important to brands nowadays

• Isariya Angsuvarnsiri, Senior Client Partner Manager, GrabsAd Thailand

Agency roles in AI Driven Marketing & how Agency Networks are adapting

• Pathamawan Sathaporn, CEO, GroupM
• Jiravara Virayavardhana, Chief Executive, Ogilvy
• Parattajariya Jalayanateja, CEO, Wunderman Thompson
• Kanaporn Hutcheson, Chairwoman, GreynJ United
• Yupin Muntzing, CEO, VMLY&R
• Dr.Arpapat Boonrod (Moderator), CEO, Kantar Thailand, Insights Division

Impact of AI in Search Marketing

• Thanita Kritchomyong, SEO Group Head, Reprise Digital- IPG
• Napadol Wongkhaluang, Head of Biddable Search, GroupM nexus
• Marut Piyapun, Assistant SEO Manager, Dentsu Thailand
• Panarini  Tima (Moderator), Google Performance Solutions Specialist , Google Thailand

Lunch

What’s Next for E-Commerce Marketing? Retail Media, Brand site & Other Solution beyond Marketplaces

• Pongsathorn Sanguansak, E-Commerce Manager - Nescafe Dolce Gusto (Nestle)
• Arin Phummarin, Digital Solutions Director, dentsu X Thailand
• Dr.Teeradet Dumrongbhalasitr, CEO , EGG Digital
• Supitcha Srithanaviboonchai (Moderator), Senior Digital Solutions Manager, dentsu X Thailand

The Evolution of Brand Safety: How Brands are Using New AI Powered Brand Suitability Strategies to Drive Greater Business Outcomes

•  Megan Reichelt, Country Manager, SEA + HK & TW , Integralads
• Mazan Salahuddin, Regional Business Director - Thailand , OMD
• Rajsak Asawasupachai, Managing Director – IPG Mediabrands Digital / Matterkind
• Supaporn Jangcharoen (Moderator), Commerce & Marketing Sciences Lead , GroupM

The Power of data driven creativity

• Chawana Keeratiyutamonkul, Managing Director, CJ WORX Group

Future of Virtual AI Influencer Marketing / KOL (มาแน่ๆ หรือแค่กระแสชั่วคราว- Showcase)

• M.L. Bavornchai Sukhsvasti, CEO, T-Town Entertainment
• Bongkarn Phatakvichien, CMO , PRO-Toys

Data Driven Marketing 5.0: How to ensure the Data Quality for Better Data Driven Marketing?

• Rahul Pushkarna, Global Head of Partnerships, Bounty Media 

Power of Upper Funnel Media towards Sales, Conversion. What’s the right media mix for Digital First Marketing?

• Jitirath Supornjirapat, Head of Outcomes, Mindshare

Opportunity for brands in Gaming, and how e-sport can engage with younger audiences

• Surasak Winij, Co-Founder, VP of Talent - Ampverse

Networking Party