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About us

Digital advertising across the world are growing continuously for over 10 years until now. Group of people in advertising, including brand owners are seeing the importance of digital media as one of the main media for marketing to target groups particularly in Thailand.

Group of Digital Media Advertising Companies, recognize the importance of this new media and visibility to future growth. This includes knowledge - creativity, advertisers are able to support the digital advertising is step forward in the future. As well as to provide a digital advertising all agencies and advertisers have the same direction in digital advertising management to benefit the company, industry and consumers.

5th of DAAT Digital Day,
is the force that ignites ideas, inspiration and long-lasting relationships. It's the catalyst that brings the people of an entire digital industry together for 1 day and leaves them energized for the year ahead.

Speaker

Paruj Daorai
President of DAAT
Nathida Ratthanawut
Founder, Marketingoops.com & Digital IQ Academy
Jirayut Srupsrisopa
Founder and Group CEO, BitKub Capital Group Holding
Punsak Limvatanayingyong
Country Manager - Thailand , Anymind Group
Sean Liu
Go-to-Market Identity Lead, APAC, The Trade Desk
David Sky
Director of Advertising Solutions, True Digital
Isariya Angsuvarnsiri
Senior Client Partner Manager, GrabsAd Thailand
Yaovanij Chaiyaporn
VP, Branding and Digital Marketing - Kept by krungsri
Dr.Tharaputh Charuvatana
Former President of Media Agency Association of Thailand
Nattapon Muangtum
Founder of EverydayMarketing & Data-Driven Marketing Advisor
Jittipong Loespradit
President of the Martech Association
Sorada Sonprasit
CEO ,Publicis Groupe and Secretary of DAAT
Pawat Ruangdejworachai
President & CEO , Media Intelligence Group
Rajsak Asawasupachai
Managing Director, IPG Mediabrands Digital / Matterkind and Committee of DAAT
Pacharee Permvongusawa
General Manager , Publicis Media and Committee of DAAT
Chanchai Pongsanan
Managing Director – Online Supply-side Management / Head of Performance Marketing, Dentsu Thailand and Committee of DAAT
Dr.Arpapat Boonrod
CEO, Kantar Thailand, Insights Division
Chananya Lauhabandhu
Founder and CMO , PAM Marketing Automation
Chaweewan Kongchoksamai
Managing Director , RGB72 & CREATIVE TALK
Sittipong Sirimaskasem
CEO , RGB72 & Creative Talk and Committee of DAAT
Lalit Kanavivatchai
CSO, Publicis Groupe
Wuthisak Anarnkaporn
Founder of Factory01
Park Wannasiri
Chief Creative Officer , Wunderman Thompson
Tiabtawan Limjittrakorn
Creative Director, Rabbit's Tale
Chawana Keeratiyutamonkul
Managing Director, CJ WORX Group
Andrew John Male
Senior Client Partner, Publicis Sapient
Narin Yenthanakorn
Founder of Gen-D Academy
Kantiya Damrihgul
Marketing Team Lead, Q-CHANG
Atchariya Darote
CEO, AIYA
Surasak Winij
Co-Founder and VP of Talent , Ampverse
Chaiyapong Lapliengtrakul
CEO, 3DS Interactive
Eakchai Parichatikanon
CEO, Winter Egency and Committee of DAAT
Supaiboon Chumai
CTO, Modernform Group PLC
Dr. Unchalisa Taetragool
Professor, Computer Engineering, KMUTT and Advisor, Driven Point
Wassamon Sivapornpun
Director, H+ Thailand (Hakuhodo International Thailand)
Pathamawan Sathaporn
CEO, GroupM
Jiravara Virayavardhana
Chief Executive, Ogilvy
Parattajariya Jalayanateja
CEO, Wunderman Thompson
Kanaporn Hutcheson
Chairwoman, GreynJ United
Yupin Muntzing
CEO, VMLY&R
Chatree Chokmongkolsatian
Chief Strategy Officer , Ogilvy Thailand
Supparat Thepparat
Executive Creative Director , Ogilvy Thailand
Pongpiti Phasukyud
Pongpiti Phasukyud Founder of Ad Addict
Supitcha Srithanaviboonchai
Senior Digital Solutions Manager, dentsu X Thailand
Marut Piyapun
Assistant SEO Manager, Dentsu Thailand
Arin Phummarin
Digital Solutions Director, dentsu X Thailand
David Raab
CEO and Founder, CDP Institute
Aanant Sony
Chief Operating Officer, Wirtual
Dr. Natee Theppot
President, Thai Metaverse Association and Founder, Blockmountain & Crypto City Connext
Pongwud Praipaisankij
Secretary Thai Metaverse Association , Group CEO, Migroup CEO, The Bigbang Theory
Warachaya Urupongsa [Moderator]
Chief Digital Officer , MCFIVA (Thailand) and Committee of DAAT
M.L. Bavornchai Sukhsvasti
CEO, T-Town Entertainment
Choak Visavayodhin
Co-Founder, Debuz
Pongsathorn Sanguansak
E-Commerce Manager - Nescafe Dolce Gusto (Nestle)
Jitirath Supornjirapat
Head of Outcomes, Mindshare
Sitthi Thiammekha
CTO, EX10
Suthipa Panyamahasup
Chief Home & Personal Care and Health Care Officer , Osotspa
Thanawat Malabuppha
Honorary President and Advisor of Thailand E-Commerce Association
Serm Teck Choon
Co-Founder & CEO of Antsomi
Titipun Tubthong
Head of Creative, Brilliant & Million
Siwapark Jianwanalee
Editor , The Cloud
Thanita Kritchomyong
SEO Group Head, Reprise Digital- IPG
Napadol Wongkhaluang
Head of Biddable Search, GroupM nexus
Sitthinunt Pholvisutsak
CEO ,Content Shifu
Panarini Tima
Google Performance Solutions Specialist , Google Thailand
Kla Tungsuwan
CEO, WiseSight
Ukit Tangsubkul
Co-Founder, RealSmart
Carroll Kee
General Manager, SEA - Partner, Similarweb
Anan Teerabruranapong
Vice Executive Data & Innovation Director, Data First
Dr.Chalinee Hirano
Deputy Managing Director, Far East Fame Line DDB
Kaseamsak Siriraksa
CEO ,Movf Media Group
Navapatra Romfahthai
Business Consult Industry Lead : Retail & E-commerce, LINE Thailand
Nunthinee Sa-ardaium
Vice Executive Client Service Director, Data First
Pokkhet Ratchakitprakarn
Managing Director, Maxbit Digital Asset
Surasak Lhuengusakul
Co-Founder and Director Planning&Idea, BrandBaker
Russell Conrad
Founder and Managing Director, AIQ
Supaporn Jangcharoen
Commerce & Marketing Sciences Lead , GroupM
Harjyot Singh
Sector Lead, Media, Digital Transformation & Capabilities, PepsiCo APAC
Dissara Udomdej
CEO and Founder, Yell Advertising
Megan Reichelt
Country Manager, SEA + HK & TW , Integralads
Mazan Salahuddin
Regional Business Director - Thailand, OMD
Rahul Pushkarna
Global Head of Partnerships, Bounty Medi
Kosuke Sogo
CEO , AnyMind Group
Chaolvalit Rattanakornkrisri
Director of Cloud Solutions, Microsoft (Thailand)
Bongkarn Phatakvichien
CMO , PRO-Toys
Dr.Teeradet Dumrongbhalasitr
CEO, EGG Digital
Vibhu Harnvarakiat
Head of Strategy, Brilliant & Million

Agenda

For additional schedule and session information Please Click.

09.00 - 09.30

Welcome Speech

  • Paruj Daorai, President of DAAT
09.30 - 10.30

Thailand Digital Advertising spend 2023: first half actual numbers, full-year forecast, and recent findings

  • Rajsak Asawasupachai, Managing Director – IPG Mediabrands Digital / Matterkind and committee of DAAT
  • Pacharee Permvongusawa, General Manager - Publicis Media and committee of DAAT
  • Chanchai Pongsanan, Managing Director – Online Supply-side Management / Head of Performance Marketing, Dentsu Thailand and Committee of DAAT
  • Dr.Arpapat Boonrod (Moderator), CEO, Kantar Thailand, Insights Division
10.30 - 11.30

How will AI impact Marketing in 2023

  • Nattapon Muangtum, Founder of EverydayMarketing & Data-Driven Marketing Advisor 
  • Pawat Ruangdejworachai, President & CEO of Media Intelligence Group
  • Suthipa Panyamahasup, Chief Home & Personal Care and Health Care Officer of Osotspa
  • Narin Yenthanakorn (Moderator), Founder of Gen-D Academy
11.30 - 12.00

Why the future of advertising starts with first party data

  • Sean Liu, Go-to-Market Identity Lead, APAC, The Trade Desk
  • David Sky, Director of Advertising Solutions, True Digital
  • Harjyot Singh, Sector Lead, Media, Digital Transformation & Capabilities, PepsiCo APAC
12.00 - 12.20

The Battle for Shoppers'Mind and Money - How to fight for their attention and convert their demand to behavior

  • Lalit Kanavivatchai, CSO, Publicis Groupe
12.20 - 12.30

DIQ Academy x DAAT Score

  • Nathida Ratthanawut, Founder, Marketingoops.com & Digital IQ Academy
  • Anan Teerabruranapong, Vice Executive Data & Innovation Director, Data First and Committee of DAAT
12.30 - 13.30

Lunch

13.30 - 14.30

Industry Trend and Update, evolution of martech that change the world by DAAT,MAAT,Martech Association

  • Paruj Daorai, President of DAAT
  • Dr.Tharaputh Charuvatana, Former President of Media Agency Association  of Thailand
  • Jittipong loespradit, President of the Martech Association
  • Thanawat Malabuppha, Honorary President and Advisor of Thailand E-Commerce Association
  • Sorada Sonprasit (Moderator), CEO , Publics Groupe and Secretary of DAAT
14.30 - 15.15

Change or Die, The combination of 2 worlds marketing & technology, what skills we are looking for

  • Nathida Ratthanawut, Founder, Marketingoops.com & Digital IQ Academy
  • Chaweewan Kongchoksamai, Managing Director , RGB72 & CREATIVE TALK 
  • Yaovanij Chaiyaporn , VP, Branding and Digital Marketing , Kept by krungsri 
  • Chananya Lauhabandhu (Moderator), Founder and CMO at PAM Marketing Automation
15.15 - 15.45

How Customer Data Platform Empowers Brands with AI-driven Personalisation & Marketing Automation

  • Serm Teck Choon, Co-Founder & CEO , Antsomi
  • Russell Conrad, Founder and Managing Director , AIQ
15.45 - 16.15

How marketers are using marketing intelligence

  • Jittipong Loespradit, President of the Martech Association
16.15 - 17.00

AI Machine Learning : Transforming Industries and Shaping the Future

  • Jirayut Srupsrisopa, Founder and Group CEO, BitKub Capital Group Holding
17.00 - 17.30

AI co-piloting, the future of brands

  • Andrew John Male, Client Partner , Publicis Sapient
  • Chaolvalit Rattanakornkrisri, Director of Cloud Solutions, Microsoft (Thailand)
  • Vibhu Harnvarakiat (Moderator), Head of Strategy,  Brilliant & Million
18.00 - 20.00

Networking  Party

09.00 - 09.30

Welcome Speech

  • Paruj Daorai, President of DAAT
09.30 - 10.30

Thailand Digital Advertising spend 2023: first half actual numbers, full-year forecast, and recent findings (Live from main conference room)

  • Rajsak Asawasupachai, Managing Director – IPG Mediabrands Digital / Matterkind and committee of DAAT
  • Pacharee Permvongusawa, General Manager - Publicis Media and committee of DAAT
  • Chanchai Pongsanan, Managing Director – Online Supply-side Management / Head of Performance Marketing, Dentsu Thailand and Committee of DAAT
  • Dr.Arpapat Boonrod (Moderator), CEO, Kantar Thailand, Insights Division
10.30 - 11.30

What if AI worked on these award-winning works?

  • Wuthisak Anarnkaporn, Founder of Factory01
  • Park Wannasiri, Chief Creative Officer , Wunderman Thompson
  • Sittipong Sirimaskasem (Moderator), CEO ,RGB72 & Crative Talk and Committee of DAAT
11.30 -12.00

Generative AI in ADS Industry

  • Pongpiti Phasukyud, Founder of Ad Addict
12.00 - 12.30

Creative คิด. AI ทำ

  • Titipun Tubthong, Head of Creative at Brilliant & Million
12.30 - 13.30

Lunch

13.30 - 14.00

How AI can help Copy writer & Art director

  • Tiabtawan Limjittrakorn, Creative Director, Rabbit's Tale
14.00 - 15.00

Driven Works From Cannes Lions 2023 ทำไมการคิดเพื่อแก้ปัญหาจะทรงพลังยิ่งกว่าในยุค AI

  • Siwapark Jianwanalee, Editor , The Cloud
15.00 - 15.30

How to write unboring data-driven creative brief บรี๊ฟงานครีเอทีฟสมัยนี้ยังไงให้โดนใจคนคิด

  • Chatree Chokmongkolsatian, Chief Strategy Officer , Ogilvy Thailand
  • Supparat Thepparat, Executive Creative Director , Ogilvy Thailand
15.30 - 16.30

Utilize Generative AI for Advertising

  • Surasak Lhuengusakul, Co-Founder and Director Planning&Idea , BrandBaker 
16.30 - 17.30

Blessing or Burden? : Generative AI in Advertising

  • Dissara Udomdej, CEO and Founder,  Yell Advertising
18.00 - 20.00

Networking Party

09.00 - 09.30

Welcome Speech

  • Paruj Daorai, President of DAAT
09.30 - 10.30

Thailand Digital Advertising spend 2023: first half actual numbers, full-year forecast, and recent findings (Live from main conference room)

  • Rajsak Asawasupachai, Managing Director – IPG Mediabrands Digital / Matterkind and committee of DAAT
  • Pacharee Permvongusawa, General Manager - Publicis Media and committee of DAAT
  • Chanchai Pongsanan, Managing Director – Online Supply-side Management / Head of Performance Marketing, Dentsu Thailand and Committee of DAAT
  • Dr.Arpapat Boonrod (Moderator), CEO, Kantar Thailand, Insights Division
10.30 - 11.00

Global Trend of CDP

  • David Raab, CEO and Founder, CDP Institute
11.00 - 11.45

Harnessing the Power of MarTech: A Paradigm Shift in E-commerce and Influencer Marketing

  • Punsak Limvatanayingyong, Country Manager - Thailand , Anymind Group
  • Kosuke Sogo, CEO of AnyMind Group
  • Umamon Siriluksanaporn, Vice President of Influencer Marketing, Digital Marketing,POKK
  • Korakan Yamsattham, Deputy Head of D2C & EC Enablement, Affiliate Business
11.45 - 12.30

Unveiling the Hidden Stories: Extracting Actionable Insights from Data

  • Dr. Unchalisa Taetragool , Professor, Computer Engineering, KMUTT and Advisor, Driven Point
  • Wassamon Sivapornpun, Director, H+ Thailand (Hakuhodo International Thailand)
12.30 - 13.30

Lunch

13.30 - 14.00

Future of MarTech

  •  Sitthinunt Pholvisutsak, CEO of Content Shifu
14.00 - 14.30

MarTech in Action: Real-world Insights and Lessons Learned from Marketing and Technology Integration

  • Supaiboon Chumai, CTO, Modernform Group PLC
  • Kantiya Damrihgul, Marketing Team Lead, Q-CHANG
  • Pokkhet Ratchakitprakarn, Managing Director , Maxbit Digital Asset
  • Chaiyapong Lapliengtrakul (Moderator), CEO, 3DS Interactive
14.30 - 15.15

AI-Powered Marketing: Leveraging Intelligent Tools for Enhanced Campaign Performance

  • Choak Visavayodhin, Co-Founder, Debuz 
15.15 - 16.00

The Power of Immersive Brand Experiences: Transforming Consumer Engagement

  • Aanant Sony, Chief Operating Officer, Wirtual
  • Dr. Natee Theppot, President, Thai Metaverse Association and Founder, Blockmountain & Crypto City Connext
  • Pongwud Praipaisankij, Secretary Thai Metaverse Association , Group CEO, Migroup CEO, The Bigbang Theory
  • Warachaya Urupongsa [Moderator], Chief Digital Officer , MCFIVA (Thailand) and Committee of DAAT 
16.00 - 16.30

Success case of Social Commerce

  • Sitthi Thiammekha, CTO, EX10
  • Atchariya Darote, CEO, AIYA
  • Navapatra Romfahthai, Business Consult Industry Lead : Retail & E-commerce, Line Thailand
  • Eakchai Parichatikanon [Moderator], CEO, Winter Egency and Committee of DAAT 

 

16.30 – 17.00

Unlocking the Value of MarTech Analytics Tools

  • Kla Tungsuwan, CEO , WiseSight
  • Ukit Tangsubkul , Co-Founder ,RealSmart
  • Carroll Kee, General Manager, SEA - Partner, Similarweb
  • Anan Teerabruranapong [Moderator], Vice Executive Data & Innovation Director, Data First
17.00 - 17.30

Martech for Insight Intelligent

  • Dr.Chalinee Hirano, Deputy Managing Director, Far East Fame Line DDB
  • Kaseamsak Siriraksa, CEO Movf media group
  • Nunthinee Sa-ardaium, Vice Executive Client Service Director, Data First
18.00 - 20.00

Networking Party

09.00 - 09.30

Welcome Speech

  • Paruj Daorai, President of DAAT
09.30 - 10.30

Thailand Digital Advertising spend 2023: first half actual numbers, full-year forecast, and recent findings (Live from main conference room)

  • Rajsak Asawasupachai, Managing Director – IPG Mediabrands Digital / Matterkind and committee of DAAT
  • Pacharee Permvongusawa, General Manager - Publicis Media and committee of DAAT
  • Chanchai Pongsanan, Managing Director – Online Supply-side Management / Head of Performance Marketing, Dentsu Thailand and Committee of DAAT
  • Dr.Arpapat Boonrod (Moderator), CEO, Kantar Thailand, Insights Division
10.30 - 11.00

Retail Media Network and how it is important to brands nowadays

  • Isariya Angsuvarnsiri, Senior Client Partner Manager, GrabsAd Thailand
11.00 - 12.00

Agency roles in AI Driven Marketing & how Agency Networks are adapting

  • Pathamawan Sathaporn, CEO, GroupM
  • Jiravara Virayavardhana, Chief Executive, Ogilvy
  • Parattajariya Jalayanateja, CEO, Wunderman Thompson
  • Kanaporn Hutcheson, Chairwoman, GreynJ United
  • Yupin Muntzing, CEO, VMLY&R
  • Dr.Arpapat Boonrod (Moderator), CEO, Kantar Thailand, Insights Division
12.00 - 12.30

Impact of AI in Search Marketing

  • Thanita Kritchomyong, SEO Group Head, Reprise Digital- IPG
  • Napadol Wongkhaluang, Head of Biddable Search, GroupM nexus
  • Marut Piyapun, Assistant SEO Manager, Dentsu Thailand
  • Panarini  Tima (Moderator), Google Performance Solutions Specialist , Google Thailand
12.30 - 13.30

Lunch

13.30 - 14.30

What’s Next for E-Commerce Marketing? Retail Media, Brand site & Other Solution beyond Marketplaces

  • Pongsathorn Sanguansak, E-Commerce Manager - Nescafe Dolce Gusto (Nestle)
  • Arin Phummarin, Digital Solutions Director, dentsu X Thailand
  • Dr.Teeradet Dumrongbhalasitr, CEO , EGG Digital
  • Supitcha Srithanaviboonchai (Moderator), Senior Digital Solutions Manager, dentsu X Thailand
14.30 - 15.00

The Evolution of Brand Safety: How Brands are Using New AI Powered Brand Suitability Strategies to Drive Greater Business Outcomes

  •  Megan Reichelt, Country Manager, SEA + HK & TW , Integralads
  • Mazan Salahuddin, Regional Business Director - Thailand , OMD
  • Rajsak Asawasupachai, Managing Director – IPG Mediabrands Digital / Matterkind
  • Supaporn Jangcharoen (Moderator), Commerce & Marketing Sciences Lead , GroupM
15.00 - 15.30

The Power of data driven creativity

  • Chawana Keeratiyutamonkul, Managing Director, CJ WORX Group
15.30 - 16.00

Future of Virtual AI Influencer Marketing / KOL (มาแน่ๆ หรือแค่กระแสชั่วคราว- Showcase)

  • M.L. Bavornchai Sukhsvasti, CEO, T-Town Entertainment
  • Bongkarn Phatakvichien, CMO , PRO-Toys
16.00 - 16.30

Data Driven Marketing 5.0: How to ensure the Data Quality for Better Data Driven Marketing?

  • Rahul Pushkarna, Global Head of Partnerships, Bounty Media 
16.30 – 17.00

Power of Upper Funnel Media towards Sales, Conversion. What’s the right media mix for Digital First Marketing?

  • Jitirath Supornjirapat, Head of Outcomes, Mindshare
17.00 - 17.30

Opportunity for brands in Gaming, and how e-sport can engage with younger audiences

  • Surasak Winij, Co-Founder, VP of Talent - Ampverse
18.00 - 20.00

Networking Party

HIGHLIGHT 2018

Contact us

Address 
Digital Advertising Association (Thailand) 
No. 2, Ground floor, Ploenchit Center, Sukhumvit Road, 
Klongtoey, Bangkok 10110 Thailand

Email 
pr@daat.in.th 
Mobile 
098-283-0626